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As a startup, you know that the success of your business depends on the ability of your team to effectively market and sell your products or services. But, have you ever considered the risks when your sales and marketing teams are not working together as one cohesive unit and towards one common goal?
Let’s first have a look at the traditional funnels for both sales and marketing.
The end goal of both the funnels are growth and retention of revenue. However, we still see a big disparity between the two teams when it comes to things like messaging, ICP, closing deals and retention.
When sales and marketing teams are not aligned, it can lead to a number of negative consequences for your business. One of the most significant risks is lead leakage, which occurs when leads that were generated by your marketing team are not properly followed up on by your sales team. This can be a result of a lack of communication or collaboration between the two teams, or a lack of training or resources for your sales team.
Another risk when sales and marketing teams are not working together is a lack of consistency in messaging to your target market. When marketing and sales teams are not aligned, it can lead to confusion and inconsistencies in the messaging that your target market receives. This can be a result of different teams using different messaging or positioning, or a lack of coordination in the messaging that is being used across the board.
Another risk is a lack of understanding of the customer journey. When sales and marketing teams are not aligned, they may not have a clear understanding of the different stages of the customer journey, and as a result, they may not be able to effectively engage with customers at the right time with the right message. This can lead to so many opportunities falling out of the funnel at various stages ultimately impacting the overall growth of the company.
Finally, let’s talk about the cost to the company as a risk. When the two teams are not aligned and leads are not converted into clients, drastic decisions are sometimes taken involving hiring more people in the team, redundancies or rehiring. These actions do not solve the root cause of the problem instead hiring and retraining employees increases the cost to the company.
To avoid these risks, it's essential that you work to align your sales and marketing teams from the get-go. This can be done by setting clear, measurable goals that both teams are working towards, regularly communicating and collaborating, and providing the right resources and tools to both teams. In conclusion, having your sales and marketing teams working together as one cohesive unit is essential for the growth of your business.
At Growth Squad, that is what we do. Our very first step when engaging with our clients is to align both engines and make sure that both teams understand the target audience, messaging and their buying journey. Growth Squad is an all-in-one growth agency where you get access to experts you need to grow your business faster. Our team has a combined experience of over 50 years helping companies grow in various industries. We provide full-stack marketing services and implement sales processes and systems that work for you. All of this is for a third of the cost compared to building a full-blown team in-house.
To know more contact us on hello@thegrowthsquad.co.uk