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Sourjyo Banerjee

Fireside Chat: Performance Marketing 101

Updated: Mar 29, 2023

In this Fireside Chat, I speak with Nidhi Batra, Co-Founder, of Growth Squad to explore the basics of performance marketing, including how to select the most relevant channels for your campaign and set key performance indicators (KPIs) that will help you measure success.


We also delve into what "good" performance marketing looks like and the timeline you can expect to see results. Whether you're new to performance marketing or looking to refine your strategy, this video will provide valuable insights to help you achieve your marketing goals.



Growth Squad is an ROI-driven full-funnel growth agency that helps startups meet their revenue goals. Our services include social media management, performance marketing, website building, sales process and CRM implementation. To know more, send us an email at hello@thegrowthsquad.co.uk.

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